http://www.itbusiness.ca/it/client/en/home/News.asp?id=59134

Businesses that can not adapt or change according to their surronding enviornment never survive. That is what old media is trying to avoid. They are doing this by incorporating the ever so popular new media in what they do. Newspapers have Iphone and blackberry apps due to the fact that they know they are competing with reporters who tweet the next big news story before newpapers have time to print or news shows have time to air.

Incorporating themselves in new media to satisfy the consumers demand is the only thing old media can do to stay alive. The ipod killed Sirius XM radio due to the fact that it as well provided commericial free content but in addition to that the user had selection over which song the would like to play. Of course sirius radio offered talk shows that you can not get on your ipod but, nonetheless the ipod won.

Old media does not want to be victim to convergence like the siruis radio. They want to intergrate and work with this media, but is it inevitable that it might not work like they want it to? That perhaps old media won’t survive?

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