This is probably one of the most important blogs I have written. I am discussing what everyone is business today is. The importance of social medium and advertising. In today’s market this will either break or make a company. A company can use Facebook psychographics to check out how many people in Ontario have guitars as an interest. Once they see how many people are interested they have an approximate target market.

A company can also search Twitter to see if and what anyone is saying about their company. For example, Blackberry can search Twitter for “Torch” to see and maybe even control the discussion on the Torch.

A company can use google trends and see how it compares in searches to something else. So, blackberry can compare the searches to the Torch versus the Iphone 4 to see how they are doing in comparison. Google offers many tools like this, one of the most useful would have to be google alerts. You can type in your company name: company x , then click news or blogs or tweets and google will alert you via e-mail every time your company name comes up.

Using social media is a powerful tool and whats most beneficial is that it is approaching free. There are extremely limited costs when it comes to social media and using it for advertising. Making it widely used by most companies. Whether it is Facebook, Twitter or google, businesses need to become a part of tis media to be successful in todays marketplace.

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