Archive for December, 2010


Facebook Cartoon Scam

Is it a scam? http://www.dailymail.co.uk/news/article-1336035/Facebook-cartoon-character-campaign-NSPCC-charity-says.html#ixzz17JpI5iqC

The popular thing on Facebook right now is an innocent idea to change your profile picture to your favorite cartoon to support NSPCC. This has been said to be false and that it is a scam to help pedophiles pick out children on Facebook by seeing who uses a recent cartoon profile picture. Here is the group of 90 000 people who support this campaign: http://www.facebook.com/#!/pages/Change-your-profile-picture-to-a-cartoon-character-campaign/165469550157097?v=wall

Support maybe a strong word to use now as they are asking for the creator to come out and identify himself so that they can prove that he or she is or is not a pedophile.

“This Page Is Not A Pedophile Page Its Just Lots Of People Abused This Page That Made Issues World Wide”

This is what the creator posted in his defense. I am not here to say he or she is or is not a pedophile due to the fact that I simply do not know who it is. I will say this though, the NSPCC charity has more than likely received a huge boost in funds simply due to the fact that this campaign, whoever it was made by, raised a ton of awareness. It’s on the news, facebook and everyone’s mind. The fact that this group could have potentially been made by a pedophile could tarnish the whole campaign but, regardless it did achieve its goal.

That is to say as long as no children were a victim to this campaign and it did just increase funds along with awareness for the cause across social medias.

They received free mass advertising across the most accessed medium: social media. As an organization they should be thrilled, due to the fact that any organization would. Most would spend millions for this type of exposure. Look at Burger kings, delete 10 friends and get a free whopper. They too tried to use this medium but did not have the same success that this campaign is having.

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http://www.nma.co.uk/news/government-to-review-sexualised-marketing-to-kids/3021333.article

Sexualized marketing to kids is not that uncommon. In fact like any age demographic it is one of the strongest. Look at one of the biggest cologne companies in the North America which targets 12-15 year old boys, Axe. There commercials are highly sexualized to say the least. It is every young males goal and fantasy to spray on a bit of cologne and have a hoard of girls chasing him. Of course that is not the case but, it becomes the image of axe to young boys. It can be argued that the company is unfairly taking advantage of a highly influential market by playing up on their fantasies.

So what can be done about it? Well in this article we see one government , which is not named, attempt to put restrictions on companies who clearly are targeting pre-teens and teens with sexualized marketing. Axe would be a company that would suffer greatly from this and have to change their whole marketing campaign. This question is though, would that change anything that their marketing has done to this generation? Of course the children who will be going into their teenager years would not be exposed to this type of advertising from Axe but, what about the others?  The impact of the sexualized marketing on teens and pre-teens would be an interesting study, unfortunately I don’t know of one. I just know that Axe makes a lot of money off a highly influential market with questionable marketing tecniques.

Text Messaging Dangers

Dating and text messaging go hand in hand. I think about how many times me and my girlfriend text daily and it has to be in the 100s of text messages. Constant communication between each partner is demanded in dating today. This type of linkage and technology can be dangerous though. Looking at the article from the Washington post: http://www.washingtonpost.com/wp-dyn/content/article/2010/06/20/AR2010062003331.html?wpisrc=nl_headline

We see it well documented the dangers of using technology to harass a partner. Most of the time this happens when one partner breaks up with another. In other occurrences I have seen and experiences when one partner of the relationship does not answer a text for a prolonged period of time, lets say 2 hours, the other gets frustrated and angry as they feel they are being ignored. This is the climate today when dating.

The situation is so bad that they lecture in high schools today about texting and dating. There are periods where teachers will try to teach students at a young age that it isn’t ok to use technology or texting as a weapon. Even though these lectures exist, girls still find themselves posing and taking pictures for their boyfriends on their phones. What is this the result of? Possibly constant advertising and marketing to young girls to make them believe they are not worthy enough? Maybe celebrity influence?

What has the dating culture become? One that is filled with texting dangers, constant linkage between partners and posing pictures? I am no better though, I wonder where this leads us as a societal whole?