Is it a scam? http://www.dailymail.co.uk/news/article-1336035/Facebook-cartoon-character-campaign-NSPCC-charity-says.html#ixzz17JpI5iqC

The popular thing on Facebook right now is an innocent idea to change your profile picture to your favorite cartoon to support NSPCC. This has been said to be false and that it is a scam to help pedophiles pick out children on Facebook by seeing who uses a recent cartoon profile picture. Here is the group of 90 000 people who support this campaign: http://www.facebook.com/#!/pages/Change-your-profile-picture-to-a-cartoon-character-campaign/165469550157097?v=wall

Support maybe a strong word to use now as they are asking for the creator to come out and identify himself so that they can prove that he or she is or is not a pedophile.

“This Page Is Not A Pedophile Page Its Just Lots Of People Abused This Page That Made Issues World Wide”

This is what the creator posted in his defense. I am not here to say he or she is or is not a pedophile due to the fact that I simply do not know who it is. I will say this though, the NSPCC charity has more than likely received a huge boost in funds simply due to the fact that this campaign, whoever it was made by, raised a ton of awareness. It’s on the news, facebook and everyone’s mind. The fact that this group could have potentially been made by a pedophile could tarnish the whole campaign but, regardless it did achieve its goal.

That is to say as long as no children were a victim to this campaign and it did just increase funds along with awareness for the cause across social medias.

They received free mass advertising across the most accessed medium: social media. As an organization they should be thrilled, due to the fact that any organization would. Most would spend millions for this type of exposure. Look at Burger kings, delete 10 friends and get a free whopper. They too tried to use this medium but did not have the same success that this campaign is having.

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