Category: Journalism

Newspapers Using New Media

Businesses that can not adapt or change according to their surronding enviornment never survive. That is what old media is trying to avoid. They are doing this by incorporating the ever so popular new media in what they do. Newspapers have Iphone and blackberry apps due to the fact that they know they are competing with reporters who tweet the next big news story before newpapers have time to print or news shows have time to air.

Incorporating themselves in new media to satisfy the consumers demand is the only thing old media can do to stay alive. The ipod killed Sirius XM radio due to the fact that it as well provided commericial free content but in addition to that the user had selection over which song the would like to play. Of course sirius radio offered talk shows that you can not get on your ipod but, nonetheless the ipod won.

Old media does not want to be victim to convergence like the siruis radio. They want to intergrate and work with this media, but is it inevitable that it might not work like they want it to? That perhaps old media won’t survive?


It’s argued here that journalists in the mainstream media systems are trying to not allow participatory audiences in their work. Journalists are afraid of being held accountable for the work they do by the readers. This is the result of participatory journalism, accountablity. Look at Twitter, when a reporter tweets a story that is in fact not true due to the fact that he was misled, the audience starts to chime in and bash that reporter. Accountibility is created.

This is important for obvious reasons. Every professional is held accountable in their line of work, whether it be a secretary, a construction man, a professional sports player or even to some degree a politician. Mainstream media is only open to discussion on stories if it fits their definition and parameters. As far as the media is concerned, the audience is still firmly the audience and that is all.

I for one am in favour of particaptory journalism. It would make for more informed and intelligent news as well as , it would make it more popular. Look at the popularity of YouTube, due to the fact that it has perhaps the biggest participatory audience. Everyone wants their voice to be heard.