Category: Marketing


Sexualized Marketing

http://www.nma.co.uk/news/government-to-review-sexualised-marketing-to-kids/3021333.article

Sexualized marketing to kids is not that uncommon. In fact like any age demographic it is one of the strongest. Look at one of the biggest cologne companies in the North America which targets 12-15 year old boys, Axe. There commercials are highly sexualized to say the least. It is every young males goal and fantasy to spray on a bit of cologne and have a hoard of girls chasing him. Of course that is not the case but, it becomes the image of axe to young boys. It can be argued that the company is unfairly taking advantage of a highly influential market by playing up on their fantasies.

So what can be done about it? Well in this article we see one government , which is not named, attempt to put restrictions on companies who clearly are targeting pre-teens and teens with sexualized marketing. Axe would be a company that would suffer greatly from this and have to change their whole marketing campaign. This question is though, would that change anything that their marketing has done to this generation? Of course the children who will be going into their teenager years would not be exposed to this type of advertising from Axe but, what about the others?  The impact of the sexualized marketing on teens and pre-teens would be an interesting study, unfortunately I don’t know of one. I just know that Axe makes a lot of money off a highly influential market with questionable marketing tecniques.

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Social Media and Advertising

This is probably one of the most important blogs I have written. I am discussing what everyone is business today is. The importance of social medium and advertising. In today’s market this will either break or make a company. A company can use Facebook psychographics to check out how many people in Ontario have guitars as an interest. Once they see how many people are interested they have an approximate target market.

A company can also search Twitter to see if and what anyone is saying about their company. For example, Blackberry can search Twitter for “Torch” to see and maybe even control the discussion on the Torch.

A company can use google trends and see how it compares in searches to something else. So, blackberry can compare the searches to the Torch versus the Iphone 4 to see how they are doing in comparison. Google offers many tools like this, one of the most useful would have to be google alerts. You can type in your company name: company x , then click news or blogs or tweets and google will alert you via e-mail every time your company name comes up.

Using social media is a powerful tool and whats most beneficial is that it is approaching free. There are extremely limited costs when it comes to social media and using it for advertising. Making it widely used by most companies. Whether it is Facebook, Twitter or google, businesses need to become a part of tis media to be successful in todays marketplace.

I was reading in my Marketing textbook and I came across online surveys in the Market research section of the textbook. I was reading through the chapter and to my surprise learned that Online surveys are becoming increasingly popular with marketers for various reasons:

1. They cost less to run approximately $10 per survey. On average they save about $20 per survey as mail and telephone surveys cost in the $30 per survey range.

2. There is greater participation in online surveys as opposed to mail and or telephone surveys.

3. People are less likely to lie on them since there is a greater sense of Anonymity.

I can understand the logic of #1 and #2 but, #3 is what really gets me. How can people feel a greater sense of anonymity if the survey is online. If anything there is less anonymity when filling a survey out online. I understand that you feel less judged since there isn’t another person on the side but, all this information is permenately stored. Do not think that companies can not figure out who you are, what you do and where you live after you fill out a survey. All they need is the I.P address of your computer. The scary part is this information is never forgotten and so cheap to store.

In my opinion there is no type of survey that can give any consumer a sense of anonymity but, for people to think that online surveys provide that is naive. But then again most of us are naive , thinking that we are not brainwashed by the corporate world’s marketing campaigns.