Tag Archive: Facebook


Facebook Cartoon Scam

Is it a scam? http://www.dailymail.co.uk/news/article-1336035/Facebook-cartoon-character-campaign-NSPCC-charity-says.html#ixzz17JpI5iqC

The popular thing on Facebook right now is an innocent idea to change your profile picture to your favorite cartoon to support NSPCC. This has been said to be false and that it is a scam to help pedophiles pick out children on Facebook by seeing who uses a recent cartoon profile picture. Here is the group of 90 000 people who support this campaign: http://www.facebook.com/#!/pages/Change-your-profile-picture-to-a-cartoon-character-campaign/165469550157097?v=wall

Support maybe a strong word to use now as they are asking for the creator to come out and identify himself so that they can prove that he or she is or is not a pedophile.

“This Page Is Not A Pedophile Page Its Just Lots Of People Abused This Page That Made Issues World Wide”

This is what the creator posted in his defense. I am not here to say he or she is or is not a pedophile due to the fact that I simply do not know who it is. I will say this though, the NSPCC charity has more than likely received a huge boost in funds simply due to the fact that this campaign, whoever it was made by, raised a ton of awareness. It’s on the news, facebook and everyone’s mind. The fact that this group could have potentially been made by a pedophile could tarnish the whole campaign but, regardless it did achieve its goal.

That is to say as long as no children were a victim to this campaign and it did just increase funds along with awareness for the cause across social medias.

They received free mass advertising across the most accessed medium: social media. As an organization they should be thrilled, due to the fact that any organization would. Most would spend millions for this type of exposure. Look at Burger kings, delete 10 friends and get a free whopper. They too tried to use this medium but did not have the same success that this campaign is having.

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Social Media and Advertising

This is probably one of the most important blogs I have written. I am discussing what everyone is business today is. The importance of social medium and advertising. In today’s market this will either break or make a company. A company can use Facebook psychographics to check out how many people in Ontario have guitars as an interest. Once they see how many people are interested they have an approximate target market.

A company can also search Twitter to see if and what anyone is saying about their company. For example, Blackberry can search Twitter for “Torch” to see and maybe even control the discussion on the Torch.

A company can use google trends and see how it compares in searches to something else. So, blackberry can compare the searches to the Torch versus the Iphone 4 to see how they are doing in comparison. Google offers many tools like this, one of the most useful would have to be google alerts. You can type in your company name: company x , then click news or blogs or tweets and google will alert you via e-mail every time your company name comes up.

Using social media is a powerful tool and whats most beneficial is that it is approaching free. There are extremely limited costs when it comes to social media and using it for advertising. Making it widely used by most companies. Whether it is Facebook, Twitter or google, businesses need to become a part of tis media to be successful in todays marketplace.

Illusion of Privacy

http://fredericksburg.com/News/FLS/2010/102010/10102010/580581/index_html?page=1

A very interesting article about how we perceive privacy on the internet when really it’s far from that. Looking at it from a psychological point of view, it is very interesting to see how people change when they act on the internet. They use the computer screen as a buffer zone from the actual confrontation. This is why cyberbullying has escalated. The bullies feel that there is no one watching what they say to someone as well as they have the computer screen as a buffer zone from the person. The lack of non-verbal communication which can be argued as the most important part of communication is also absent, meaning that even normal conversations could escalate if someone’s tone is misinterpreted.

Everything is recorded in cyberspace and the issue of privacy is one that is ignored in terms of online. Look at Facebook, everyone should delete their Facebook account right now. Even if we did, they would still have the pics and wall posts but, it would prevent us from giving more personal information. Facebook is the most un-private organization online yet, half a billion people participate (me being one). Facebook having this many people illustrates the problem that we as a society, think that the online world is safe and private when it is not. We are monitored, tracked and put into systems to figure out how to get us, the consumer, to purchase goods. The online world is a marketers dream that we keep feeding.