Tag Archive: Media


Social Media and Advertising

This is probably one of the most important blogs I have written. I am discussing what everyone is business today is. The importance of social medium and advertising. In today’s market this will either break or make a company. A company can use Facebook psychographics to check out how many people in Ontario have guitars as an interest. Once they see how many people are interested they have an approximate target market.

A company can also search Twitter to see if and what anyone is saying about their company. For example, Blackberry can search Twitter for “Torch” to see and maybe even control the discussion on the Torch.

A company can use google trends and see how it compares in searches to something else. So, blackberry can compare the searches to the Torch versus the Iphone 4 to see how they are doing in comparison. Google offers many tools like this, one of the most useful would have to be google alerts. You can type in your company name: company x , then click news or blogs or tweets and google will alert you via e-mail every time your company name comes up.

Using social media is a powerful tool and whats most beneficial is that it is approaching free. There are extremely limited costs when it comes to social media and using it for advertising. Making it widely used by most companies. Whether it is Facebook, Twitter or google, businesses need to become a part of tis media to be successful in todays marketplace.

http://www.theglobeandmail.com/life/study-teens-spending-seven-hours-a-day-in-front-of-tvs-computers/article1637749/

According to the Globe and Mail, a local City of Ottawa newspaper, 10% of teens today spend 7 hours in front of the television or computer daily. “That’s almost a third of the day.” Shocking, is the first word that comes to mind, but then I thought to myself: well I am 19, how many hours do I spend in front of the television or computer. If I include how much time I spend on my laptop due to school or other activities, I am at about 5-7 , sometimes even 8 hours a day. initially, I was shocked at myself but, I rationalized this behaviour with the fact that it is for school.

It begs the question though: Is my “sedentary behaviour”, activities that do not increase energy expenditure higher than resting levels, cause me or others health issues? I don’t have the answer to that. I can’t for sure say that I am not obese though, weighing in at 146 lbs and 6″2.

After the initial health shock, I started to think about my documentary, which can be found on the documentary page of this blog. I began to think about how we went into detail about YouTube wanting to live stream programs. Of course as we learned in the documentary, every person is a different case, it still makes me wonder if YouTube is going to increase this percentage of teens spending 7 or more hours in front of the television or computer. Having live streamed programs so easily available, most can access YouTube from their phone, may entice even more teens to spend time online.

Notice I have been saying “may” due to the fact that when we interviewed some random University of Ottawa students and asked them if they would be on YouTube more if online streaming was available, we found that the results were inclusive. There wasn’t much theme to the answers and many “himmed and ha’d” about it placing conditions on them watching live streaming. Only time will tell and it will be interesting to keep this stat in mind when live streaming does start to take force to see the implications it has on our society.

Remember we are entering into a potential financial crisis all over Canada, where we see the baby boomers retiring and strains on our health care is increasing. Taxes will most likely increase for my generation in order to support the generation of baby boomers which will need health care. How does this relate? Well if more teens are spending more time in front of the television or computer and becoming unhealthy in the process then this will apply more of a strain on the health care system then it can handle. Therefore increased taxes which will result in less spending, which leads to businesses going bankrupt and there you have it folks, an economic collapse!

Could live streaming on YouTube be assisting an economic collapse in Canada? possibly…

This video was made on June 11th of 2006, which is three and a half years ago. Looking into the future which back then would have been today, do we see anything that’s all to surprising? Sure no one particular pizza shop has said those things to you when ordering your pizza , but, when you a buy a new hoodie from “BillaBong” and they ask you what your address or postal code is, what do you think it’s for? Not only do corporations have the resources to figure out information about us, but New Media has encouraged a free-flowing “river” of information.

Media’s such as Facebook, Twitter and even YouTube , have created a culture where everyone needs to know when you date, do well and poop. Everyone is on a “need to know” basis. Corporations use this to their advantage to collect information about “Market segments”. In the video we saw, it was clear that the pizza shop knew everything about that individual, such is not the case today. Marketers today can tell you that information about clusters or Market Segments, which is essentially, a group of people who respond similarly to a product.

Marketers know their average wage, debit, family size, favourite activities, leisure time, vacation spots and health issues. They know this information about that cluster, but they don’t know exactly how much debit and leisure time John Smith has , who happens to be a part of that cluster. Why? There is no need to take it to the individual level, it’s time-consuming and costly. Quite frankly, in business today, there is a need for knowledge and not information. Taking it to the individual level would create more information and approximately the same knowledge.

New Media is a marketers dream and worst nightmare. It can be hard to advertise on (YouTube) but, you have consumers giving you information that was so costly to acquire in the past on Facebook.