Tag Archive: Teens


Sexualized Marketing

http://www.nma.co.uk/news/government-to-review-sexualised-marketing-to-kids/3021333.article

Sexualized marketing to kids is not that uncommon. In fact like any age demographic it is one of the strongest. Look at one of the biggest cologne companies in the North America which targets 12-15 year old boys, Axe. There commercials are highly sexualized to say the least. It is every young males goal and fantasy to spray on a bit of cologne and have a hoard of girls chasing him. Of course that is not the case but, it becomes the image of axe to young boys. It can be argued that the company is unfairly taking advantage of a highly influential market by playing up on their fantasies.

So what can be done about it? Well in this article we see one government , which is not named, attempt to put restrictions on companies who clearly are targeting pre-teens and teens with sexualized marketing. Axe would be a company that would suffer greatly from this and have to change their whole marketing campaign. This question is though, would that change anything that their marketing has done to this generation? Of course the children who will be going into their teenager years would not be exposed to this type of advertising from Axe but, what about the others?  The impact of the sexualized marketing on teens and pre-teens would be an interesting study, unfortunately I don’t know of one. I just know that Axe makes a lot of money off a highly influential market with questionable marketing tecniques.

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http://www.theglobeandmail.com/life/study-teens-spending-seven-hours-a-day-in-front-of-tvs-computers/article1637749/

According to the Globe and Mail, a local City of Ottawa newspaper, 10% of teens today spend 7 hours in front of the television or computer daily. “That’s almost a third of the day.” Shocking, is the first word that comes to mind, but then I thought to myself: well I am 19, how many hours do I spend in front of the television or computer. If I include how much time I spend on my laptop due to school or other activities, I am at about 5-7 , sometimes even 8 hours a day. initially, I was shocked at myself but, I rationalized this behaviour with the fact that it is for school.

It begs the question though: Is my “sedentary behaviour”, activities that do not increase energy expenditure higher than resting levels, cause me or others health issues? I don’t have the answer to that. I can’t for sure say that I am not obese though, weighing in at 146 lbs and 6″2.

After the initial health shock, I started to think about my documentary, which can be found on the documentary page of this blog. I began to think about how we went into detail about YouTube wanting to live stream programs. Of course as we learned in the documentary, every person is a different case, it still makes me wonder if YouTube is going to increase this percentage of teens spending 7 or more hours in front of the television or computer. Having live streamed programs so easily available, most can access YouTube from their phone, may entice even more teens to spend time online.

Notice I have been saying “may” due to the fact that when we interviewed some random University of Ottawa students and asked them if they would be on YouTube more if online streaming was available, we found that the results were inclusive. There wasn’t much theme to the answers and many “himmed and ha’d” about it placing conditions on them watching live streaming. Only time will tell and it will be interesting to keep this stat in mind when live streaming does start to take force to see the implications it has on our society.

Remember we are entering into a potential financial crisis all over Canada, where we see the baby boomers retiring and strains on our health care is increasing. Taxes will most likely increase for my generation in order to support the generation of baby boomers which will need health care. How does this relate? Well if more teens are spending more time in front of the television or computer and becoming unhealthy in the process then this will apply more of a strain on the health care system then it can handle. Therefore increased taxes which will result in less spending, which leads to businesses going bankrupt and there you have it folks, an economic collapse!

Could live streaming on YouTube be assisting an economic collapse in Canada? possibly…